What is a public store versus a closed or employee store?

Open to the world. Still on your rails. Fan merch, teamwear, direct-to-consumer runs. Per-page SEO, a custom domain, and the same price lists, catalog policy and production routing as every private store behind it. The brand or team sells to anyone; the partner that produces for them keeps the order flow and the account. A public store is the same record as an employee store with the visibility switch flipped, which is why it stands up in the same seconds. Promotions, gift cards and multi-currency switch on per store, and the buyer pays on the location's own Stripe.

What it used to cost you: A separate e-commerce platform, a separate design tool and a monthly reconciliation between them.

The feature is called Public store. It runs on the same rails as everything else here: one catalog, one price list, one cockpit, your name on the front.