Dealer store platform
A branded store for every dealer in your network. On your catalog, under your name.
Search for a dealer portal and you get channel software built for manufacturers moving boxes: lead registration, deal desks, co-op funds. None of it knows what a print zone is, what a size run costs, or why a logo pulled off a website will not print. This is the other thing: a store platform built for networks of dealers, reps and resellers who sell decorated and branded product, where the network holds the admin seat and every dealer gets a real store instead of a catalog and a phone number.
Why generic channel software does not fit
Decorated product breaks every assumption a dealer portal makes.
A dealer portal ships a stocked item. Here the item is made when it sells, in a specific color, with a specific logo, in a specific decoration method, which means the artwork has to be right before the order is real.
Files arrive as screenshots. Vectorize, upscale, background removal, print zone and resolution checks and thread matching all happen before checkout, so the floor never sees a file it cannot make.
A dealer serves dozens of end customers, each wanting their own branded store. If a store costs a person an afternoon, your dealers can only serve their biggest accounts. Here a store is a record, so a dealer can open one per customer.
Margin, override and commission split at the moment the card is charged, into the accounts of the people owed. That is what lets you sign dealers you could never afford to administer before.
What the network keeps
Your dealers sell more without you giving anything up.
| Question | On a generic dealer portal | Here |
|---|---|---|
| Whose brand is on the store | Usually the vendor’s | Yours, on every screen, receipt and email |
| Who is the top admin | The software vendor | You, over every dealer and every store beneath them |
| Whose supplier account | Pooled or the vendor’s | The dealer’s own, so volume and rebates attribute |
| What a dealer can offer | What you stock | Your stock plus print on demand, routed per line |
| Cut taken from your dealers | A percentage per order | None |