Two models, one marketplace
B2B2C and DTC in one system. Your network sells to businesses and to their people, and you do none of the work.
Your network equips every location and member to sell to business customers. Those businesses' employees, fans, students and athletes buy on the same stores. The same locations also sell direct to consumers through public stores and fundraisers. All of it runs in one marketplace under your name, with routing, splits and the ledger running on their own.
Three tiers by design: network, location, store. One ledger.
| Who bought | On | Paid by | Routed to |
|---|---|---|---|
| An HVAC company | Its private store | PO, net 30 | Location's floor |
| That company's new hires | The same store | Allowance | Location's floor |
| A high school's parents | Public fundraiser | Card, 15% to boosters | Decorator |
| A fan, anywhere | Team's public store | Card | Print on demand |
In plain words
The network equips the sellers. The sellers reach the businesses. The businesses bring their people.
You are a network: a franchisor, a buying group, a distributor, a league. Underneath you are locations and members who sell. That is the first B.
Each of them sells to business customers: the HVAC company, the school district, the dental group. That is the second B. Every business gets a store in seconds, with its logo already on the products.
Each business has people. Employees who need uniforms, parents who want spirit wear, athletes with a following, fans who want the shirt. They buy on the same store, by card, allowance or code. That is the C.
And the same locations sell direct to the public: a fundraiser with a live goal, a team store open to the world, a fighter's merch. Same rails, same ledger.
Every store tool was built for one of those. None lets a network run all of it under one name and see the whole thing.
Why nothing else does both
Everything on the market was built for one seller and one buyer.
What exists today
- A store tool gives one shop a public checkout, under the tool's brand, with a cut of each order. It has no idea what a rebate is.
- A gifting platform builds one company a store for its own employees. It cannot sell to the public or run a location's twenty other accounts.
- A supplier portal takes orders from one account at a time. It does not build stores, price for groups or pay a booster club.
- Stitch two together and someone at each location reconciles the seams every month.
What one system has to do
- Hold three tiers from day one: network, location, store, with the network's name on all of it.
- Let one store serve procurement on terms, staff on allowances and the public by card, at the same time.
- Route each line to a floor, a decorator or a supplier, and split the payment at the charge.
- Put every order from every model on one ledger.
"Everybody comes to us with an online store piece. I got to convince them to say, no, this is different."Vendor partnerships lead, franchise system, about 200 locations, at the start of the demo
"You do none of the work," step by step
What runs on its own, from the first store to the last statement.
A location pastes a business's web address. Logo, catalog, price list, checkout and email stand in 9 to 15 seconds. Five hundred from a CSV in about 30 minutes.
Whatever the buyer uploads is vectorized, cleaned, checked at the print zone and shown on the product before they pay.
One price list, inherited by every store. A cost change reaches every store in seconds, with the floor holding.
Procurement by PO. Staff by allowance. The booster's player by code. The fan by card. Same store, no rep in the loop.
Each line goes to the location's own floor, an approved decorator or a supplier direct, on the location's own accounts.
At the moment of charge. The location's margin, the booster club's share, the rep's commission, the network's fee, each to its own account.
Every receipt carries the buyer back to their own store. On one account, 82 percent clicked.
Each location, each beneficiary and the network get a statement from the same ledger. The network collects what it is owed from real sales, not from what a location reported.
The work, by tier
What you never handle, and what the network sets once.
What you never handle
- Any store. Locations build them in seconds, and buyers keep them alive.
- Any file, mockup, stitch count or thread color.
- Any order's route.
- Any payout. Splits happen at the charge.
- Any report. Every sale from every model is already on the ledger.
What the network sets once
- The catalog policy and the approved suppliers.
- The price list and the lock modes.
- The split rules: fees, royalties, commissions, beneficiaries.
- The routing rules every store inherits.