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Brandfora vs Chipply
Chipply is a good team-dealer tool. This page is for the body above the dealers.
The short version
Real purchasing at the dealer. Nothing above the dealer.
Chipply is an online store platform "built for team dealers, by team dealers," with $1,000 onboarding, no monthly subscription, a 3.5 percent fee on product and decoration, and one-click purchasing on the dealer's own SanMar and S&S accounts. That purchasing is real and good. What Chipply doesn't have is a layer above the dealer: network catalog policy, network pricing sync, network reporting, and rebate attribution rolled up to HQ.
| Chipply | Brandfora | |
|---|---|---|
| Who licenses it | Each dealer [1] | The network's HQ, once |
| Fee model | $1,000 onboarding; 3.5% on product and decoration; 2.9% + $0.30 processing [1] | Network partnership; no per-order fee to locations; your own Stripe |
| Supplier purchasing | One-click PO on the dealer's own vendor accounts, including SanMar and S&S [2] | PO raised on the location's own supplier account at order time via PromoStandards, SanMar first |
| Quotes, inventory, financial reporting | Described as planned in the Chipply One announcement, March 2026 [3]; see chipply.com/chipply-one for current status | Quotes as editable carts, live today; receivables and network ledger, live today |
| Network view of sales | Multi-team, multi-location dashboard for a dealer [2] | One cockpit across every location in a network, with order data ingested from every other store source |
| Fundraising payouts | Dealer-configured organization fees [4] | Beneficiary split settled automatically at payout |
Choose Chipply if
You're a team dealer, you want no monthly fee, and one-click supplier purchasing matters more than anything above the dealer level.
Choose Brandfora if
You're the network your dealers belong to, and you want every dealer branded and selling on rails you own, with the volume finally counted toward your agreements.
[1] chipply.com/pricing, September 4, 2026. [2] chipply.com/purchasing-fulfillment and chipply.com/team-dealers, September 4, 2026. [3] Apparelist, "Chipply unveils Chipply One," March 10, 2026; chipply.com/chipply-one. [4] chipply.ladesk.com/207742-Fees, September 4, 2026. Chipply is a trademark of its owner. Brandfora is not affiliated with or endorsed by Chipply.
Run the network above your dealers.
Bring a dealer count and the supplier agreements that matter. We'll show what the ledger counts toward them.