The cockpit
Every sale, every location, every channel. One number you can audit.
Your locations sell direct to their customers on Brandfora stores, on quotes, and on the store tools they picked years ago. All of it lands in one ledger at HQ. Rebates get attributed because every purchase order carries the location's own supplier account number. Fees get calculated from what actually sold, not from what somebody remembered to report.
| Channel | Orders | Sales |
|---|---|---|
| Brandfora stores | 18,402 | $2,911,300 |
| Quotes accepted | 2,116 | $744,610 |
| Ingested · other store tools | 4,930 | $402,180 |
| Ingested · Shopify | 3,377 | $260,830 |
Day one is data
The cockpit fills up before a single store moves.
Nobody has to switch tools to make this work. Bidirectional order ingestion pulls order data from the store tools your locations already run into the same ledger where native orders land. A location keeps working the way it works. HQ sees network online sales in one view within days, and the locations move to branded stores when they see what the early adopters are closing.
Ingestion runs both ways, so an order that starts on an outside tool still gets the artwork checked and the PO raised on the right account when it comes through the system. The consolidation happens under the locations, not on top of them.
Rebates you can see
Every PO carries the location's own supplier account. That's the whole trick.
Supplier rebates depend on one thing: the right account number on the purchase order. A store tool that raises POs on its own account, or on no account, breaks that quietly. Your rep at the supplier watches your volume go down while your locations sell more, because somebody else is booking the purchase.
Here a location enters its own supplier account numbers before it sees anything but retail pricing. That's enforced by the system, not by a memo. Every PO is tagged to the network. When your account manager pulls the report, it says what you already knew: you went up. And you walk into the next supplier negotiation with real volume instead of last year's estimate.
Fees and royalties you can prove
Calculated from the ledger, not from a self-reported total.
You know the 80/20 rule. Most locations report everything. Some report what they remember. When a franchisee says he's killing it online and his P&L says otherwise, you can't tell whether it's the sales or the bookkeeping. Here every online sale in the network sits on the ledger HQ sees, before anyone types it into anything. Royalties and program fees are a column, not a conversation.
What HQ sees
- Every sale across every location and channel, as it happens
- Sales by location, product, supplier and season
- Rebates attributed by location and by supplier
- Fees and royalties calculated from the ledger
- Which locations are approved, active, and selling
What HQ does not see
- A location's customer list, unless the agreement says so
- A location's quotes and conversations with its own buyers
- Anything the agreement didn't put on the table
- Locations keep their book. HQ keeps the view of sales and fees. Both are written down before anyone signs
The part that worries corporate
"Do we have the bandwidth to support this from a headquarters standpoint?"
Fair question, and the one every franchise executive asks first. Today the store vendor runs the back end, so taking the admin seat sounds like taking on a help desk. Here's what HQ actually does: approve or deny a location, set the catalog and the calendar, read the numbers. That's the job. The system is self-sustaining underneath it. Training runs at scale through branded interactive tutorials under your name, and our team is in person for the rollout. You don't hire for this.
The honest caveat: somebody at HQ has to own the catalog policy and the price lists, because those decisions are yours now instead of the vendor's. It's a few hours a month, and it's the reason the network finally has one price and one catalog.
Orders out
The cockpit is the source. Your back office stays your back office.
Orders leave by webhook to accounting, to the POS, to whatever runs behind the network. Nothing gets re-keyed. The ledger is where every order is born, and everything downstream reads from it. If HQ ever wants the data somewhere else entirely, it leaves by API. We have no reason to hold it.
Sales by supplier, by season, live. Walk in with the number.
Worth: the tier you should already be onEvery PO tagged to the location and the network at order time.
Worth: the underclaim, every yearFees calculated from what sold on the ledger HQ sees.
Worth: the twenty percent that never got typed inIngested into one ledger. Locations keep their tools until they choose not to.
Worth: visibility on day one, migration on your scheduleBring your team. We'll open the cockpit and walk the architecture live.
VP of operations, marketing, the brand president. One call, one location's store built in front of you, then the ledger behind it.