White-label commerce infrastructure for networks and groups
Own the marketplace your whole network sells in.
Not a store platform. Not a marketplace somebody rents you a spot on. Yours.
Brandfora is a white-label marketplace. Franchise systems, buying groups, distributors, dealer and rep networks, contract decorators and suppliers each run their own, under their own name, with themselves as the top admin. Everyone selling underneath them, whether that is a location, a member, a dealer, a rep or an athlete, gets branded stores with quotes and print-ready ordering inside it. Your suppliers, your account numbers, your customers and your money stay yours, and every sale from every channel lands on one ledger you own. Your network sells more, more often, without you paying for another employee to make it happen.
The position above your sellers, the one that decides the rules and takes a percentage, currently belongs to a software vendor. This is how you take it back.
Who this is for
Pick your seat. Each page was written for the person sitting in it.
What the system does to your week
Days become minutes and hours become seconds. Then the network sells while nobody is watching.
That is the whole product in one sentence: every step between a lead and a shipped order that used to need a person now takes seconds, so the network can sell at a size its headcount could never reach.
Four things nothing else in this industry does
This is the whole argument. Everything else on this site is detail.
Your customer pastes their own web address, watches their whole brand come back at them, and buys in the same session. That is the immediate conversion. The store then stays standing under their name, so every receipt carries them back into it, every seasonal collection you push reaches them with their own logo on the product, and the reorder arrives without anyone chasing it. One interaction, a customer and a channel.
See the seller experienceThe fundraiser's cut, the athlete's share, the rep's commission, the location's margin, the network's fee. Set the rule once on the store. Everyone is paid to their own account at the sale. Nobody reconciles a spreadsheet three weeks after close.
How the split worksHeadquarters picks forty gift items once. Every store in the network shows that collection with that customer’s logo already applied to every product, on the right print zone, at print resolution, priced from your price list. Forty items across a thousand stores is forty thousand decorated products, which is three thousand hours of art time by hand and one button here. On the end date it removes itself.
How a catalog goes outPurchase orders raise on your own supplier accounts. Money settles through your own payment account. Orders from the store tools your locations use today flow into the same view, so headquarters sees everything before anything has been rebuilt. Nothing is migrated on day one and nothing is turned off. The year most platforms spend integrating is the year you spend selling.
What connects, and what stays yoursEvery seat in the company
Nobody here is asked to sell harder. The work leaves their desk and the money stays.
Eight people touch a branded order and every one of them is currently kept waiting by a manual step built for somebody else’s convenience. Here is what each one stops doing, and where their extra money comes from. Not one line asks anyone to work longer.
| The seat | What leaves the desk | Where the money comes from |
|---|---|---|
| The owner | Pricing every product on every store by hand | Seasons that ship the day they are announced, not three weeks later |
| The sales rep | Assembling a store instead of signing the next account | Build hours turn into accounts opened, on the same quota |
| The location owner | Building the seasonal store nobody had time for | No per order cut and no charge per seat, on stores headquarters pushes |
| Headquarters | Chasing reports and auditing self-reported sales | Rebate tiers that attribute and fees that were already owed |
| The buyer at a company | Sending a logo and waiting a day for a PDF | Orders that finish at nine at night, and a receipt that brings them back |
A category, not a product comparison
Every marketplace ever built was owned by somebody else. This is the first one you own.
There are thousands of tools in this industry and every one of them was built for a single seller. That category is crowded and it competes on templates and monthly price. We are not in it. We built the layer above it, where the network holds the admin seat, and we called it the owned marketplace. It has seven rules and no partial credit, and you should run them on us and on everyone else you are looking at.
A store platform gives each location a shop.
- Rents the store to your location under the vendor's brand and the vendor's admin.
- Takes a percentage of every order your locations sell.
- Sees nothing that happened outside its own tool.
- Leaves headquarters guessing at rebates and royalties from what locations remember to report.
- Sells one-off print-on-demand and stops there.
Brandfora makes you the platform.
- Your name on every screen, your domain, and your headquarters as the top admin. Nobody above you.
- A partnership built for adoption. No per-order cut to locations, no per-seat charge.
- Orders from the store tools your locations already run, pulled into the same cockpit.
- One ledger. Rebates attributed to the location that earned them. Royalties calculated from what actually sold.
- Print on demand, a 250-piece run and stocked hard goods in one cart, each line routed to your floor or your supplier.
Why they love it
Said out loud on recorded calls, the first time they saw it.
That's a USP for sure.Vendor partnerships lead, franchise system, about 200 locations, watching a price change reach every store
One price list edited at headquarters. Every store in the network repriced in seconds, margin floors intact.
Our marketing department is going to go nuts over that.The same executive, watching a store build itself from a logo
A branded store from a pasted domain, logo checked at print resolution, in 9 to 15 seconds.
The click rate, that's unreal. The rebuy rate is so good.The same executive, on the share of buyers who click through to their own store
Every receipt carries the buyer back to a store already wearing their logo. On one account, 82 percent clicked.
Bring one customer’s web address. We build their store on the call.
Thirty minutes. You leave with a live store on your own subdomain, a quote built from your catalog, and a straight answer about what your network's numbers would look like on one screen.