For franchise systems, buying groups, dealer networks, distributors, decorators and suppliers
Every location gets a store that builds itself.
You keep the accounts, the rebates and the customers. Paste a customer’s web address and their store is live in seconds, wearing their logo, on your price list, checking out under your name. It sits on top of what you already run: your suppliers, your account numbers, your domain, your payment account. Orders from the store tools your locations use today flow into the same place, so nothing has to move on day one.
We do not print anything and we never touch your customer. We take the artwork and the order and push them wherever you tell us.
The first question everybody asks
“Where does this sit in what I already run?”
On the record, in call after call, this is the question before any other. Here is the answer before you have to ask it.
What stays exactly as it is
- Your suppliers and your own account numbers. Purchase orders go out on the location’s account, so the volume and the rebate land where they are earned.
- Your customers. They stay your locations’ customers. Nobody sits between you and them.
- Your domain, your brand on every screen, your payment account, your tax account.
- The store tools your locations already use. Their orders flow into the same cockpit while stores move over on your schedule, not ours.
- Whoever prints and ships today. Your own floor, your contract decorator, your supplier, print on demand. You choose per order.
What stops being a person’s job
- Building a customer’s store. Weeks of design and catalog work becomes a pasted web address and seconds.
- Writing a quote by hand. Thirty to fifty minutes becomes a cart the buyer edits and pays.
- Cleaning up a customer’s logo. Vectorize, upscale, background removal and a resolution check happen before the order exists.
- Pushing a price change. One price list, every store, seconds, with margin floors holding.
- Typing purchase orders and chasing proofs, acknowledgements and tracking.
- Working out who gets paid what. The split happens at the moment the card is charged.
Brandfora stops where production begins. We do not own a press, an embroidery machine or a warehouse, and we are not in your customer relationship.
What the system does to your week
Days become minutes and hours become seconds. Then the network sells while nobody is watching.
That is the whole product in one sentence: every step between a lead and a shipped order that used to need a person now takes seconds, so the network can sell at a size its headcount could never reach.
Four things nothing else in this industry does
This is the whole argument. Everything else on this site is detail.
The customer's logo, your catalog, your price list, checkout, and email that comes from the store's own name. Then shape it into a dated pop-up or a full website with its own domain, without rebuilding anything. No designer. No ticket.
See the seller experienceThe fundraiser's cut, the athlete's share, the rep's commission, the location's margin, the network's fee. Set the rule once on the store. Everyone is paid to their own account at the sale. Nobody reconciles a spreadsheet three weeks after close.
How the split worksHeadquarters picks forty gift items once. Every store in the network shows that collection with that customer’s logo already applied to every product, on the right print zone, at print resolution, priced from your price list. Forty items across a thousand stores is forty thousand decorated products, which is three thousand hours of art time by hand and one button here. On the end date it removes itself.
How a catalog goes outPurchase orders raise on your own supplier accounts. Money settles through your own payment account. Orders from the store tools your locations use today flow into the same view, so headquarters sees everything before anything has been rebuilt. Nothing is migrated on day one and nothing is turned off. The year most platforms spend integrating is the year you spend selling.
What connects, and what stays yoursEvery seat in the company
Nobody here is asked to sell harder. The work leaves their desk and the money stays.
Eight people touch a branded order and every one of them is currently kept waiting by a manual step built for somebody else’s convenience. Here is what each one stops doing, and where their extra money comes from. Not one line asks anyone to work longer.
| The seat | What leaves the desk | Where the money comes from |
|---|---|---|
| The owner | Pricing every product on every store by hand | Seasons that ship the day they are announced, not three weeks later |
| The sales rep | Assembling a store instead of signing the next account | Build hours turn into accounts opened, on the same quota |
| The location owner | Building the seasonal store nobody had time for | No per order cut and no charge per seat, on stores headquarters pushes |
| Headquarters | Chasing reports and auditing self-reported sales | Rebate tiers that attribute and fees that were already owed |
| The buyer at a company | Sending a logo and waiting a day for a PDF | Orders that finish at nine at night, and a receipt that brings them back |
| The fundraiser organizer | Waiting weeks for a check somebody types by hand | Their cut settles at the moment each card is charged |
| The art department | Fixing files and chasing missing specification | Every reprint not run and every credit not issued |
| The supplier | Arguing about incentives it cannot substantiate | Volume attributed on the first pass, to the account that earned it |
A category, not a product comparison
Every marketplace ever built was owned by somebody else. This is the first one you own.
There are thousands of tools in this industry and every one of them was built for a single seller. That category is crowded and it competes on templates and monthly price. We are not in it. We built the layer above it, where the network holds the admin seat, and we called it the owned marketplace. It has seven rules and no partial credit, and you should run them on us and on everyone else you are looking at.
A store platform gives each location a shop.
- Rents the store to your location under the vendor's brand and the vendor's admin.
- Takes a percentage of every order your locations sell.
- Sees nothing that happened outside its own tool.
- Leaves headquarters guessing at rebates and royalties from what locations remember to report.
- Sells one-off print-on-demand and stops there.
Brandfora makes you the platform.
- Your name on every screen, your domain, and your headquarters as the top admin. Nobody above you.
- A partnership built for adoption. No per-order cut to locations, no per-seat charge.
- Orders from the store tools your locations already run, pulled into the same cockpit.
- One ledger. Rebates attributed to the location that earned them. Royalties calculated from what actually sold.
- Print on demand, a 250-piece run and stocked hard goods in one cart, each line routed to your floor or your supplier.
Who this is for
Pick your seat. Each page was written for the person sitting in it.
Why they love it
Said out loud on recorded calls, the first time they saw it.
That's a USP for sure.Vendor partnerships lead, franchise system, about 200 locations, watching a price change reach every store
One price list edited at headquarters. Every store in the network repriced in seconds, margin floors intact.
Our marketing department is going to go nuts over that.The same executive, watching a store build itself from a logo
A branded store from a pasted domain, logo checked at print resolution, in 9 to 15 seconds.
The click rate, that's unreal. The rebuy rate is so good.The same executive, on the share of buyers who click through to their own store
Every receipt carries the buyer back to a store already wearing their logo. On one account, 82 percent clicked.
I'm more intrigued with this one because we have a lot of control over being an admin on this.The same executive, on the corporate admin panel, follow-up call
Which suppliers appear. Which brands are restricted. What each tier of the network can see. Headquarters decides.
Keep reading
The questions that come next.
You are a supplier, a decorator, a franchise system. Not a software company. The configurator alone is years of work.
The honest math on building itBring it. Orders from your existing tools flow into one cockpit while stores move over on your schedule.
Read the comparisonsRoute every order to whoever you already work with: your own floor, your contract decorator, your supplier, print on demand.
How routing worksBring one location's domain. We build its store on the call.
Thirty minutes. You leave with a live store on your own subdomain, a quote built from your catalog, and a straight answer about what your network's numbers would look like on one screen.